I think designers naturally just want to fit in, have a nice, cute life, do nice, cute things. Work hard, be nice to people. Read Kinfolk. Raw denim. Beards. Flat Whites. Nice fonts, nice illustrations, nice design. Go with the flow. Just good, tasteful things, experiences and activities. And before you know it, your life is an Instagram feed, literally indistinguishable to any other designer’s nice Instagram feed.